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Perspective
Willkommen, Guten Tag and Begrüßung! Well that is the extent of my German, but there was no limit to the enthusiasm at Synergy/Summit Berlin last month as we explored new market opportunities together. Tom Flink, our Channel VP told more than a thousand partners in attendance “we expect your business to be migrating to subscription based services over the next several years”. For partners in attendance at the Cloud and CSP breakout sessions we know that you have already begun to make this happen. More, in the words of several partners who attended these sessions, “I am going to change my business model after hearing what you’ve had to say”.
Most of the revelation for partners came from what we are saying about Desktop-as-a-Service (DaaS) and using Citrix technology to define the user’s desktop experience. The reason this was such a revelation is that many partners are battling Microsoft over the licensing for VDI in the Hosted Application market and don’t have to. Using Shared Hosted Desktops and Windows Server 2008 R2, we were able to demonstrate LIVE what a Desktop Service Delivery model looks like and how to make substantial profits with it. All within the requirements of the Microsoft SPLA program.
But that’s not all! Working with Control Panel technology leaders like EMS Cortex, Citrix is redefining hosting services to the masses. SIMPLICITY and PROFITABILITY continue to be the main themes of our program. Making it simple to deliver a desktop to the end user no matter the device is a unique differentiator. Profitability comes from the fact that you as a Citrix Service Provider can take advantage of the scale of Hosted Shared Desktops in your data center (up to 5X the scalability of VDI) AND give the customer a High Definition user eXperience (HDX). In Berlin we heard testimony after testimony from CSPs who are growing their business rapidly with this approach.
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Highlights
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Citrix Service Provide Developer Network is Live!
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This month we launched the new Citrix Service Provider—Citrix Developer Network (CDN) site focused on the enablement of Citrix Service Providers. Many of you have been exposed to a great deal of hype regarding Cloud Computing and Hosted Service Providers. Well the hype is now a reality. Beyond the marketing speak there is a tremendous amount of technological traction in the Cloud space from the Citrix engineering team.
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CSP Tool Kit Updates
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The CSP tool kit—your one stop resource for the tools and resources necessary to build a successful hosting practice—continues to grow with new and updated resources. Last month we added a new value proposition card, updated the welcome kit and posted the October How Citrix Service Providers can deliver DaaS (Desktop as a Service) with Citrix FlexCast webinar. Did you know you can follow the toolkit, which lets you download and synchronize the resources to your local device so you always have access? Visit the tool kit to so see what’s new and start following it today.
Access the CSP Tool Kit
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Missed the October Webinar?
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In October we hosted the How Citrix Service Providers can deliver DaaS (Desktop as a Service) with Citrix FlexCast webinar and the attendance and interest was great. In case you missed it or want to go back and watch it again, just visit the CSP Toolkit to access the slides and webinar.
Watch the webinar
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Events
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Webinar – Citrix Desktop-as-a-Service (DaaS) – Making More Money for SaaS Providers
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Are you wondering how to become a more productive hosting provider? In this webinar we will look at the road to the next generation of hosted services. It’s called Desktop-as-a-Service (DaaS) and it’s rocking the Service Provider world. Starting with Microsoft Exchange, we’ll show you how you can build a business model that creates a new dynamic for capturing new customers. It’s all done through technology available today from Citrix and it will even save you costs in your data center. This webinar will be hosted by Scott Swanburg, Director Citrix Service Provider.
Register: Tuesday, November 16, 2010, 11:00 AM–12:00 PM EST
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Webinar – CSP Reference Architecture for Shared Hosted SaaS and DaaS
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Are you designing your CSP data center? Are you interested in offering Software as a Service (SaaS) and Desktops as a Service (DaaS) to your subscribers?
Roll up your sleeves and get ready to understand the technical considerations of building a Shared Hosted SaaS and DaaS datacenter for Citrix Service Providers. During the webinar, you will learn how to design a multi-tenant SaaS/DaaS architecture based on XenApp 6. You will also learn about Worker Groups and how to setup a single Microsoft Active Directory Domain with subscriber specific OU mappings. This information is useful for all Citrix Service Provider partners, large or small, basic to premier. This webinar will be lead by Kurt Moody – Senior Product Marketing Manager for the Desktop Division.
Register: Thursday, December 9, 2010, 11:00 AM–12:00 PM EST
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Partner Spotlight
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onlinedesktop by Intercept – Focus Companies on their Business, Not Running IT
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Intercept is a leading UK based cloud computing specialist, providing a broad range of hosted application delivery solutions to the commercial market, via its online services. A Citrix Platinum Solutions Provider, Intercept utilizes Citrix’ virtual desktop strategy as the foundation for its multi-tenanted, cloud infrastructure platform, ensuring it remains leading edge and able to support the changing needs of a wide variety of customers.
Intercept’s core application delivery service, onlinedesktopTM, utilizes Citrix XenAppTM, to deliver a Windows themed desktop with Microsoft Office and email applications as standard. However; the business also boasts the unique ability to integrate any other productivity applications required by its clients, via the same hosted platform. Intercept’s hosted services enable companies of all shapes and sizes to enjoy the benefits of cloud computing for their desktop and line of business applications.
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Technology Focus
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Desktops as a Service (DaaS) – Hosted Shared and Hosted Personal Desktops
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Delivering Desktops as a Service (DaaS) is one of the most exciting new opportunities for Citrix Service Providers. The DaaS capabilities within XenDesktop 4 and FlexCast present the broadest array of options for delivering the Windows 7 desktop experience to any device over any network, with an excellent performance and experience. CSPs can offer desktops to all subscribers and businesses by leveraging the desktop and management capabilities of XenApp 6 (included with XenDesktop 4), for both Hosted Shared and Hosted Personal desktop scenarios. Moreover, partners can do so while also keeping infrastructure costs at a minimum.
So what is the difference between a Hosted Shared desktop and Hosted Personal desktop? Good question. Both Hosted Shared and Hosted Personal desktops in the CSP world are Windows 7-like desktops, delivered from XenApp 6 servers to end-subscribers using a wide array of end-point devices. The difference between a Hosted Shared and a Hosted Personal desktop is straightforward.
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EMS Cortex 9.1 – Now with XenApp 6 Support
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Managing an array of hosted IT services across different tenants can be challenging for service providers. In the previous newsletter, we spotlighted EMS Cortex, a Citrix Ready partner that offers automated provisioning and delegated administration of IT resources. This month, we want to highlight how the Cortex control panel supports delivery of desktops and applications with XenApp.
When used in conjunction with Citrix XenApp, service providers can associate XenApp provisioned desktops and applications along with other hosted IT services to tenants and users from Cortex’s dashboard. This means that after the service provider has configured and published desktop and applications as resources in XenApp, the service provider will be able to associate the XenApp desktops and applications to tenants in the Cortex dashboard.
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